Jefff consistently puts out music that embraces kindness and joy — be it in a political sense or in the face of a global pandemic. “The Fire” is one of his most concretely amorous tracks, and with it comes a gorgeous show of camaraderie.
Celebrating his Key West home base, Jefff sets his video on a beach with his friends and family frolicking and enjoying a fire. In the song, the fire uses the metaphor of the spark of love to expand into something more encompassing. Reggae rhythms bounce and Jefff’s vocals are at his most clear and melodic. Like a fire catching alight, the song amps it up as the fun goes on.
Embracing community and love has always been at the forefront of Jefff’s work, and this is made warm and lush here. “The Fire” comes from the artist’s record My Last CD which is out now.